At that time, Factory Gear had only three stores in Japan, and they said that it was reckless
for such a company to start a new tool brand. That was because it requires a huge order lot to
make tools whose unit price is not high and it was considered impossible
for only three stores to sell tools in large quantities.
Furthermore, Japanese users, who have experience with products of famous tool makers
from around the world such as the United States and Germany, have a keen eye for tools,
and unsatisfactory tools are weeded out from the market soon.
In order to create a new tool based on voices of severe users,
it is necessary to put a lot of work into the manufacturing process.
However, DEEN, which was produced by a lot of work like that,
has come to have functions that fit to Japanese users who have unique sensitivity and
individuality as well as delicate beauty typical to Japan.
Moreover, DEEN products could be purchased at a reasonable price range
in spite of the fact that a lot of work is put into it.
we continuously intend to release unique products by reflecting
users' voices in the feature.
DEEN is still continuing to be created and evolve with tool fans in the world.